BASF Formulations Move Into Baby Care
BASF’s recent formulations were created with delicate infant skin in mind; the range, “First Touch,” balances the burgeoning baby care market with ever-in-demand natural and sustainable concepts.
When it came to ingredient usage, the company’s principle was “as little as possible, as much as necessary,” according to a press release.
Related: Infant Skin: Caring for Compromised Conditions
Formulations in the line include:
"We choose carefully selected ingredients that are recommendable for the use on delicate baby skin. We follow the latest market trends on baby care with the focus on extra mildness, strong protection and intense moisturization as well as solutions that fulfill the growing demand for natural based solutions. We have set ourselves especially high standards as formulation guideline… to make our new baby care concept essential and safe!" states the BASF website regarding First Touch.
The range was presented at the 2018 Sepawa Congress, held in Berlin from Oct. 10-12, 2018. There, the company also introduced its wax-based Euperlan OP White (INCI: Not Available) and Cegesoft Peel (INCI: Glycol Distearate) ingredients.