Radio Ads Help Boost Traffic for Retailers
Video may have killed the radio star, but the latter's ability to drive retail traffic is still going strong.
A recent study, conducted by the Dial Report radio measurement platform, in conjunction with the Radio Advertising Bureau, found that radio ads, on average, drive 22% traffic lift for retailers. That percentage climbs to 38% when dealing with beauty retail.
According to the Study:
The study reportedly analyzed 1.5 million radio spot plays for 10 brands in the top 100 U.S. markets, collecting listener data from April through June 2018.