Kline's Amalgam Unveils Top Performing e-Commerce Beauty Items
Amalgam, a digital tool of consulting and research firm Kline, has released the top 10 e-commerce beauty and personal care items for February 2018.
The rankings are based on best-selling product listings and customer ratings and reviews from nearly 20 retailer websites. Five of the top 10 products jumped more than 200 spots in their journey to the top of the list; Ulta’s Eyeshadow Single leaped by more than 2,000.
“Kline has closely watched the changing trends and brand performances in the beauty market for nearly 60 years,” said Carrie Mellage, vice president of Kline’s consumer products practice. “As technology enabled the evolution of the business and channels, this same technology allows us to uncover emerging nuances in the market and see the fresh, often unknown brands and trends bubble up to the top. It confirms that digital is an equal-opportunity playing field where any brand can win, if they play their cards right and maintain relevancy.”
Top 10 Beauty and Personal Care Items, February 2018
Top 10 Lip Makeup Items, February 2018
Top 10 Facial Skin Care Items, February 2018